Michael LaValva
Marketing & Communications
michaellavalva@gmail.com

Experience
Digital Media Strategist
WITHIN 2024-Present
• Actively provide trained digital marketing insights to clients

Marketing Specialist
GoodSports USA & Allaire Country Day Camp 2019-2024
• Spearheaded D2C marketing through digital and print media
• Built and maintained customer relationships

• Drastically increased social following (x250%)

Supervisor of Photography
Campus Recreation Marketing — URI 2021-2024
• Led photography division, managing schedules for four employees

• Pitched and launched two cohesive campaigns with record-setting KPI results

• Liaised between marketing team and umbrella organization of 350+ employees

• Created system of organization for database of 50,000+ photos and videos
• Managed visuals for multimedia campaigns
• Taught interactive lessons to developing team members

Lead Photographer
College of Business — URI 2022-2024
• Captured dynamic event imagery for college print and digital media

Museum & Education Intern
International Tennis Hall of Fame 2024
• Developed feature content for digital and physical exhibits

• Troubleshot CMS databases and edited website information
• Handled physical organization and tracking of archival materials

Creative Marketer & Videographer
University of Rhode Island Athletics 2022-2023
• Generated purposeful video projects to draw attendance for athletic events

• Delivered content in team setting with single-day turnaround times
• Captured technical video content for team film study

Project Intern
Moonshot Productions & Stroll Magazine 2023
• Produced creative feature stories to drive engagement
• Assisted production on ESPN Monday Night Football promotional shoot

Co-Founder, Brand Manager & Head of Videography
Endure Media 2021-2022
• Produced multimedia projects for NCAA and professional athlete brand building

Education
University of Rhode Island
Bachelor's Degree GPA: 3.92 | 2020-2024
• Communications Studies & Sports Media

• Honors Program

Awards & Leadership Positions
President's Award for Academic Excellence
URI Sports Media 2024

Employee of the Year
Campus Recreation Marketing 2024

Marketing Representative
Campus Recreation Student Leadership Board 2023-2024

Technical & Creative Proficiencies
• Adobe Creative Cloud • Digital camera & editing software operation • Graphic design

• SPSS data analytics • Communication & digital media literacy • Copywriting

• Google & Microsoft suites • Advanced marketing principles • Branding principles